Hotel Rate Intelligence

What is hotel rate intelligence?

Hotel rate intelligence is the practice of using specialised market intelligence software to track room prices of your hotel competitors on the Internet. A top of the range rate intelligence solution can collect pricing intelligence data in real-time for up to 365 days in advance.

Most hotel revenue managers today use price intelligence tools to shape their rate strategy. They help in examining room prices and rate parity compliance using data from many channels simultaneously, such as popular OTAs (Booking.com, Expedia, Agoda) and meta search engines.

Optimizing your revenue strategy typically results in improving of your hotel’s occupancy rate, the average daily rate, and the Revenue Per Available Room (RevPAR).

New generation rate shopper tools like Hotel Price Reporter include room prices, demand forecasting data, price evolution and on-line reputation scores making them feature rich business intelligence and analysis tools.