Discount Price Leadership

What is Discount Price Leadership?

Discount Price Leadership is a marketing and pricing strategy performed by a hotel by setting the lowest rate in the market.

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Any successful revenue management strategy requires the right market intelligence. With so many metrics involved, it is essential for revenue managers to have the full analysis of the key market conditions, including the main competitor’s room rates, their occupancy levels, the on-line user reviews as well as the overall demand levels for the period in the local area.

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RGI stands for Revenue Generation Index. It is also known as RevPAR index and is one of the many Key Performance Indicators (KPI) hotel professionals use to track performance.

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As you may have heard already, in late 2019 the OTA giant Booking.

Discount Price Leadership

What is Discount Price Leadership?

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