Cross-channel behavior

What is cross-channel behavior?

Cross-channel behavior occurs when a customer accesses more than one channel when making a purchase.

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The latest news and guides on hospitality technology

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Any successful revenue management strategy requires the right market intelligence. With so many metrics involved, it is essential for revenue managers to have the full analysis of the key market conditions, including the main competitor’s room rates, their occupancy levels, the on-line user reviews as well as the overall demand levels for the period in the local area.

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RGI stands for Revenue Generation Index. It is also known as RevPAR index and is one of the many Key Performance Indicators (KPI) hotel professionals use to track performance.

Booking.com rate shopper alternatives

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As you may have heard already, in late 2019 the OTA giant Booking.

Cross-channel behavior

What is cross-channel behavior?

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