Channels of distribution

What are channels of distribution?

Channels of distribution are avenues that have developed to bring the buyer and seller together. These channels act as distribution outlets through which the sellers offer their products and services for sale to their customers.

Channels may be electronic or non-electronic.

Whereas the source of a reservation used to be referred to as the source of business, today all sources of business may be tracked via both market segment and the channel that generated the business.