Similar terms
What is bundling? Bundling is the practice of combining products and service to create a package.
For example, a travel agent can combine an airline ticket, airport transfer and accommodation to create a package with a single set price.
What is cannibalization? Cannibalization is the practice of a customer leaving a higher-rated market segment to jump over a fence and gobble up lower-priced products or services offered by the same provider to other lower-rated market segments.