Brand equity

What is brand equity?

Brand equity refers to the pattern and tempo (rate) of receipt and acceptance of advanced reservations.

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The latest news and guides on hospitality technology

Hotel rate intelligence: The essential market intelligence for hotel professionals

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Any successful revenue management strategy requires the right market intelligence. With so many metrics involved, it is essential for revenue managers to have the full analysis of the key market conditions, including the main competitor’s room rates, their occupancy levels, the on-line user reviews as well as the overall demand levels for the period in the local area.

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RGI stands for Revenue Generation Index. It is also known as RevPAR index and is one of the many Key Performance Indicators (KPI) hotel professionals use to track performance.

Booking.com rate shopper alternatives

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As you may have heard already, in late 2019 the OTA giant Booking.

Brand equity

What is brand equity?

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