W - Glossary

What is a wash factor? Wash factor is a predetermined percentage of usage based upon historical data and experience.

What is a weak season? Weak season is a period in the year facing the lowest demand. It is commonly referred to as a valley season.

What is a wholesale rate? A wholesale rate is a hotel room rate that is often 20 to 30 percent or more off the retail rate.

What is a wholesale tour operator? A wholesale tour operator is travel professional that creates travel packages to be sold to travelers directly or through travel agencies at a discount.

What is wholesaler? Wholesaler is a person who purchases individual travel components at a discount based upon volume, repackages the components and sells them to a consumer on a retail basis.