G - Glossary

What is GDS? GDS refers to a Global Distribution System.

What are Global Distribution Systems? A global distribution systems are systems offering the inventory of multiple carriers and various suppliers of hospitality products and services.

What does “go dark” mean? Go dark is when a hotel shut its doors, turns down the heat or air conditioning, and turns off the lights.

What is a gross margin? A gross margin is the revenue minus cost of goods sold (COGS). revenue - cost_of_goods = gross_margin

What is Gross Margin Percentage? Gross margin percentage is a percentage calculated by subtracting cost of goods sold from revenue and dividing that number by revenue and multiplying the result by 100.

What is price gouging? Price gouging is the practice of setting price levels much higher than what is perceived just and fair.