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We help you get better at hotel revenue management: the latest news, detailed tutorials, guides, and opinion pieces from hospitality tech professionals.

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Hotel rate intelligence: The essential market intelligence for hotel professionals

Any successful revenue management strategy requires the right market intelligence. With so many metrics involved, it is essential for revenue managers to have the full analysis of the key market conditions, including the main competitor’s room rates, their occupancy levels, the on-line user reviews as well as the overall demand levels for the period in the local area.

David Easton
Formula for computing a hotel's RGI (Revenue Generation Index)
Revenue Generation Index: What is RGI and why is it important to hotels?
David Easton

RGI stands for Revenue Generation Index. It is also known as RevPAR index and is one of the many Key Performance Indicators (KPI) hotel professionals use to track performance.

Booking.com rate shopper alternatives
Booking.com rate shopper alternatives
David Easton

As you may have heard already, in late 2019 the OTA giant Booking.

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OTA Comission Rates: The Complete Guide to OTA fees
David Easton

Online Travel Agencies are an important distribution channel for most hotels as more than half of all travellers today use the Internet to plan their upcoming trip.

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How you can find and monitor the best hotel rates on the Internet
David Easton

Never assume hotel or hostel prices are fixed. From a standpoint of a traveller, it is important to know the best prices whenever you book a room.

What is the best rate shopper for independent hotels?
What is the best rate shopper for independent hotels?
David Easton

A rate shopper is a software solution used by hotel professionals to monitor room rates on the Internet. Rate shoppers give revenue managers overview of the local market conditions to help them make pricing decisions and maximize revenue.

The role a rate value matrix plays in your hotel price positioning
The role a rate value matrix plays in your hotel price positioning
David Easton

Do you want to know how to optimize your room rates with the help of a rate value matrix?

Average Daily Rate (ADR)
What is the Average Daily Rate (ADR)? Definition and Examples
David Easton

What is the Average Daily Rate (ADR)? The average daily rate (ADR) is a popular metric in the hospitality industry used to indicate the average revenue per occupied room on a given day.

Hotel pricing and optimization: A beginner's guide
Hotel pricing and optimization strategies: A beginner's guide
David Easton

Determining what price to sell your hotel rooms at is of strategic importance to every hotel business. In economics, there is a proven direct relationship between pricing and the positioning of a company and its products, turnover, and market share.

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Average occupancy rate for hotels: How you can access this data on-line
David Easton

What role does average occupancy rate play in your hotel operations? As hotel managers, we do our best to be data-informed with the decisions we make for our hotel business.